We are a data-first company. Many data companies out there are just reselling data files from other companies and then doing their best to market themselves well to get as many clients as possible.

We actually do the hard work of procuring data directly from the source and then optimizing it for real estate investors and agents.

Our number one priority is for our clients to win, and we do this by providing them with updated, highly accurate data.

*Deep breath* Here we go!

1. We are not a reseller. We aggregate the data directly from the source.
2. We locate and append real estate to every single lead with a very high accuracy rate. This is -very- difficult to do well. We manually go through every single lead and do additional research to help improve comprehensiveness and prevent false positives.
3. The data is optimized for real estate investors: very user friendly, clearly shows all the relevant information.
4. Data is completely mail-merge ready and already skip traced. Think of it like pressing the easy button for incorporating this data into direct mail or cold calling campaigns.
5. We are actually selling what we say we are. Filing dates are actually accurate. Many other providers will falsely label their data as more current than it is. With our data, you can easily check for yourself to make sure what we send you is current because we provide the actual case numbers, clearly defined parties, attorney info, and more.
6. We don’t limit how much of the data we send you. Other providers often impose data caps and won’t send you everything they could. This is a massive issue for anyone looking to maximize their ROI and close more deals.
7. With Probate data, every single probate has appended real estate. We also include executor contact information with very high accuracy. Our comprehensiveness and accuracy is truly unmatched in this space. This means that because we provide a significant difference in comprehensiveness and accuracy, our clients can not only be one of the first to market, but in some cases, one of the only to market.
8. Divorce Petitions: Think of it like a divorce journey. Petitions are filed at the very start of this journey. Judgments are filed towards the end. We provide the Petition documents right when they’re filed whereas other providers are usually just selling judgments. This means that with our Divorce Petitions, you’re often able to build rapport weeks or even months before your competition even knows about the divorce.
9. Death Notices/Deceased Property Owners: we are actually aggregating current death notices. Other providers typically are only selling a specific type of deed that’s filed with the recorder’s office which only indicates the intent of how a still-living person will dispose of their property when they pass away.
10. Tax Delinquents: we provide the updated delinquent amounts, years delinquent, property characteristics, and more. Most other providers do not do this accurately and it makes a massive impact on their clients’ success.

Probates, Divorce Petitions, Death Notices/Deceased Property Owners, and Tax Delinquents.

You certainly could, but if you go this route, it’s important to consider the following:

1. Raw data from the sources are often messy and need a TON of doctoring every single time you aggregate the data.
2. Even if you are able to get the file in an optimized format, you’d still have to append real estate which is very difficult to do well.
3. You will need to consistently run quality checks to make sure that the data is accurate.
4. If your VA doesn’t work out or you ever want to scale up, then you’ll need to train a new person to do this process for you.

If you use anything that isn’t niche data, you’re losing way more money than you’re saving.

Cheap data is the most expensive data by a long shot.

Here’s why:

• Practically all cheap data sources are riddled with errors and have very little quality control or updates.
• The vast majority of folks you’re contacting have no desire to sell to you.
• You’re mailing/calling hundreds or thousands of unmotivated folks which means you’re wasting hundreds/thousands of marketing dollars for each campaign.
• You’ll be wasting an enormous amount of time.
• You’re not going to know the person’s pain points before you reach out, like you will with niche data.
• Marketing to large volumes of people increases the likelihood of garnering negative reviews.
• It’ll be vastly more difficult to properly manage your leads which can lead to many deals falling through the cracks.
• You’ll get a much higher percentage of negative responses which can hurt workplace morale.